One family, one land, one passion

An Unbreakable Bond Between Family and Puglia

Roots in the 1950s: Grandpa Giovanni's Legacy

The story of the Cellars of Joy has its roots in a distant era, in the 1950s, when time was marked by the rhythm of the seasons and the work in the vineyards. It all began with Grandfather Giovanni, who with artisanal dedication produced a Primitivo wine With an intense ruby red color, it faithfully reflects the generous Cellamare land. Those vineyards, cultivated on our estate with the wisdom of those who listen to nature, still represent our starting point today: a legacy of ancient practices and uncompromising quality.

An Unbreakable Bond Between Family and Puglia

Roots in the 1950s: Grandpa Giovanni's Legacy

The story of the Cellars of Joy has its roots in a distant era, in the 1950s, when time was marked by the rhythm of the seasons and the work in the vineyards. It all began with Grandfather Giovanni, who with artisanal dedication produced a Primitivo wine With an intense ruby red color, it faithfully reflects the generous Cellamare land. Those vineyards, cultivated on our estate with the wisdom of those who listen to nature, still represent our starting point today: a legacy of ancient practices and uncompromising quality.

Passion and Evolution: 1998 and the Vision of Giovanni and Angelo Antonio

The passion for family tradition hasn't remained stagnant in the past, but has become the driving force of constant evolution. Driven by this passion, the winery has grown over time under the expert guidance of two complementary figures:

  • John, expert winemaker, guardian of quality and production excellence;
  • Angelo Antonio, sales manager, bridge between our winery and the market.

From this synergy, CANTINE DI GIOIA was officially born in 1998. What began as a family dream has become a reality, where wine production becomes a social gathering and a cultural testament to Puglia's excellence around the world. We offer more than just a bottle, but a piece of our family's history.

Terra Antica": Where our wines are born

Our winery is located in a unique geographical context. Puglia it's a " for usAncient Land", a mosaic of natural beauties ranging from pristine beaches to crystalline waters, passing through lush forests, ancient caves and protected areas. In this setting of centuries-old olive trees and fortified farmhouses, right in the sweetest and flattest part of the Land of BariWe cultivate our dreams. It is here, in this fertile land with Mediterranean aromas, that the climate and soil work together to create elegant and structured wines.


“Choosing a Di Gioia wine means traveling through the scents of the Bari area, rediscovering the value of a story that began seventy years ago.”

Wines from Cantine Di Gioia: The Poetry of the Land of Bari

Discover the signed selection Di Gioia Cellar: a 100% Apulian soul that comes from the land of Cellamare to arrive directly in your glass.


In Di Gioia Winery, the production of great wines is a mission we have proudly carried out for generations. We firmly believe that good wine is "the poetry of the earth”, a story made of sun, wind and dedication. For this reason, the Di Gioia Cellar carefully selects and cultivates the best grapes of the territory of Cellamare (Bari), transforming them into labels that are the excellence of the Apulian wine scene.


Every bottle that leaves our cellar bears our family name: a seal of guarantee for those seeking a genuine, artisanal product deeply rooted in its roots.

The Cantine Di Gioia Selection: An Authentic Experience

Let yourself be guided by the Mediterranean aromas and the unmistakable structure of our products. Di Gioia Cellar invites you to discover the great classics of tradition:

  • The Great Reds: How can we not feel the strong character of our Primitive or the envelopment of the Negroamaro?
  • The Whites and the Aromatics: The freshness of the Malvasia and the unique bouquet of the Wild Moscatel, perfect for telling the sweetest part of the Bari area.
  • From the vineyard to the bottle, the work of the Di Gioia Cellar It is a constant tribute to Puglia, an ancient land that never ceases to excite.

OUR WINES

The Gem Collection: Cantine Di Gioia Wines

Each of our bottles is a precious stone, painstakingly extracted from the land of Puglia and crafted with the wisdom of winemaking. From full-bodied reds to brilliant whites, here are the treasures of Cellars of Joy.


The Reserves and the Excellences (The Reds of Character)

  • DIAMANTE - DOC ReserveThe pinnacle of our production. A pure, solid, and luminous wine, like the stone from which it takes its name.
  • GRANATO - Primitivo PGIDeep red in color and a passionate soul. The classic Primitivo that expresses the strength of the Bari region.
  • IOLITE - Negroamaro PGI: A wine with elegant purple reflections, complex and enveloping.
  • ROBINUS - Primitivo PGIA different expression of Primitivo, more closely tied to tradition and the freshness of the fruit.
  • AMETHYST - Primitivo IGPA precious nuance of our flagship grape variety, for those seeking balance and structure.
  • ONYX - Black Malvasia: Rare and intense, a dark and mysterious wine that fascinates from the first sip.

  • Whites and Aromatics (Light and Freshness)

    • HELIODOR - Wild Moscatello IGPOur aromatic pearl. A rare grape variety that shines with its aromas and flavors, like a ray of sunshine (Heliodor).
    • SAPPHIRE - Fiano PGIBright, fresh, and crystalline. The ideal white for those seeking the elegance of Mediterranean scents.

    • The Gem Collection: Excellence in a Bottle

      In the Di Gioia CellarWe consider our wines to be treasures extracted from the earth. That's why we've chosen the names of the most precious stones to accompany your sensory journey.


      The Reds: Strength and Passion

      • DIAMANTE – DOC Reserve
      • The Stone: The purest and most indestructible.
      • The Wine: It represents the pinnacle of our quality. A wine of rare elegance, impeccable structure, and a longevity that defies time.
      • GRANATO – Primitivo PGI
      • The Stone: Fiery red in color, symbol of vitality.
      • The Wine: An intense and vibrant Primitivo, which stands out for its deep red colour and warm hints of ripe red fruits.
      • IOLITE – Negroamaro PGI
      • The Stone: Known for its extraordinary purple reflections.
      • The Wine: A Negroamaro that enchants with its chromatic nuances and a complex bouquet, balanced between floral and spicy notes.
      • AMETHYST – Primitivo IGP
      • The Stone: Linked to balance and shades of deep purple.
      • The Wine: A velvety and harmonious Primitivo, ideal for those seeking an enveloping sip that relaxes the senses.
      • ROBINUS – Primitivo PGI
      • The Stone: Recalls the Ruby, the gem of nobility.
      • The Wine: A tribute to Grandpa Giovanni's purest tradition. A bright, proud red that brings the nobility of the Primitivo grape to the table.
      • ONYX – Black Malvasia
      • The Stone: Black, magnetic and mysterious.
      • The Wine: A deep and intense Malvasia Nera, with a strong and persistent character, dedicated to those who love the strong flavours and aromas of the past.

      • Whites and Aromatics: Light and Purity

        • HELIODOR – Wild Moscatello IGP
        • The Stone: The "gift of the sun", with a golden yellow color.
        • The Wine: Our aromatic gem. A Moscatello Selvatico that sparkles with golden reflections and releases intense aromas like a summer afternoon in Puglia.
        • SAPPHIRE – Fiano PGI
        • The Stone: Symbol of wisdom, clear and precious.
        • The Wine: A crystalline, fresh, and savory Fiano that reflects the purity of our terroir and the winemaking expertise of the Di Gioia Winery.
        • GIADA Verdeca. – PGI Puglia
        • A historic grape variety from Puglia, known for its greenish reflections and hints of citrus and aromatic herbs.
          With the arrival of spring, Giada pairs perfectly with your outdoor lunches and late sunsets.
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